Looking for some strategies to find a buyer for your NFT?
Summary :
This article will cover 6 strategies you can adopt to find buyers for your NFT. I included 3 free and 3 paid ways for you to do so!
Free strategies:
- NFT Calendar
- Social Media Channels
- Threads
Paid methods:
- Marketing through themed social media accounts
- Partnering with influencers
- Organizing Giveaways
Introduction :
In my previous Article about NFTs, I shared with you a detailed beginner’s guide to clarify the fog around NFTs and help you get started!
I made it clear back then that you’ll have to do the marketing part for yourself and find buyers for your NFT.
So here I will be covering 6 proven ways to help you find buyers for your NFTs or NFT collection.
How Do I Market and Find a Buyer for My NFTs for Free?
In this blog post, we’ll go over how you can promote your NFT collection, and find buyers in both free & paid ways.
Let’s start with the Free Strategies:
1- Add Your Artwork to the NFT Calendar to Find a Buyer
NFT Calendar is a calendar on the market that compiles the best NFT drops from multiple marketplaces into one convenient platform. This is a fantastic resource for NFT collectors who don’t want to waste time hopping from one market to the next in search of the latest NFT releases.
Therefore, once collectors check the NFT Calendar for project release, you get a higher chance of exposure and potential NFT sales.
Adding your drop to the NFT Calendar takes only a few minutes. All you have to do is fill out the form with the following information about your NFT:
- The name of your NFT collection or artwork;
- Details about you or whoever created the NFT;
- NFT description;
- Your NFT’s key visual;
- Date and time of your NFT drop;
- The marketplace where you chose to sell your NFT;
- The link to your NFT.
Following a quick check, your drop will be added to the list. The submission is completely free!
The Calendar also lists some added NFTs to their Instagram and Twitter accounts.
To cut it short for you, you can increase the visibility of your drop by submitting it for free to the NFT Calendar. Isn’t it tempting?
2- Use Your Social Media Channels to Find a Buyer for Your NFT
Social Media Marketing is another great way to promote your NFT Collection.
Artists are mostly using: Twitter, Instagram, Reddit, Discord, and Medium to showcase their art and find an audience.
Pro Tip: If this is an NFT Collection of several NFTs, artists post them on all their social media accounts and present each one.
Start promoting your NFT collection at least two weeks before the release date, as this will help to prepare your audience for the release. Make sure to share the tools you used to create your artworks, why you created the collection in the first place, and what hurdles you faced along the way. Just make sure you’re providing value to your audience so you can keep them hooked.
Keep in mind that there are people who know nothing about NFT art. Also, prepare a set of posts where you explain what NFT is and why it makes sense to buy digital collectibles.
3- Start a thread on Reddit/Bitcointalk to Find a Buyer for Your NFT
Such platforms as Reddit, Quora, Discord, and Bitcointalk are very helpful when you want to spread the word about your NFTs.
One of the best ways you can promote your NFTs using this strategy, as an NFT Artist told me, (that made $+500k in NFTs creation & selling):
“You can start a thread asking, for example, “What emerging NFT artists do you recommend to keep an eye on?
Using another account, you can give links to your drop and tell about yourself as if on behalf of someone else.”
It may sound a little bit dishonest. However, It is called crowd-marketing and it is actively used in advertising.
You can also get involved in other discussions if you really have what to write. The more often your name appears across various channels, the sooner people will remember it.
You can go beyond free ways to make better exposure to your NFT: Here’s a list of Paid ways to market your NFTs.
Paid Strategies to promote your NFTs
4- Promote your NFTs on themed social media accounts
There are several NFT communities on Instagram and Twitter that offer some promotion options for NFT art.
If we talk about Instagram, there are many themed NFT pages where they create a post with all the details of the release, feature it on Instagram Stories, and can invite an artist for Instagram Live.
The rates to get your NFTs featured won’t surpass $200 on the biggest pages!
5- Partner with NFT/Crypto influencers
When it comes to increasing awareness, collaborations with NFT influencers are the first type of marketing that pops up in mind.
Most influencers have a loyal community who entrusts their recommendations and listens to their opinions. It’s most likely that an influencer will ask you for payment in crypto, other currency, or reward in the form of a piece of NFT art.
You can use influencer marketing in case you do not have prominent artists among your acquaintances who can promote your NFT drop for free.
6- Organize a Giveaway to bring Attention of Buyers to Your NFT
While this can be done for free, you’ll need a themed page or NFT/ crypto influencers to promote your Giveaway.
Organizing an NFT Giveaway that makes part of an upcoming collection is a popular practice in the NFT community.
You can give away whether NFT collectibles or physical pieces of your art.
Artists usually hold giveaways according to this scenario: everyone who wants to participate has to follow the artist on Instagram/Twitter, tag a friend in comments, share the post on Instagram Stories or retweet, etc.
It’s an extra buzz around your NFT Collection, an opportunity to gladden your followers, and also get discovered by more people.
Conclusion
These were some proven ways that new NFT artists have used to get buyers for their NFTs. Let me know what you think of these strategies in the comments.
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