It is so easy to catch attention online nowadays, yet it is so hard for great artists to catch the right attention online. And in case you didn’t know, as an artist, you need some attention to maintain a shred of sanity, as it gives you feedback, makes you feel seen and heard, and motivates you to keep on creating. So, how do you get people to not ignore you as an artist?
Create in high quality, in high volume, and with consistency
Making art is way different than creating content. Art is more emotional, goes through a lengthy process, and calls for a flow state and a deep sense of belonging as it is personal and subjective. But if you want people online to notice you and your work, you will have to focus on quantity a bit more than you think you have to.
Creating in high volumes will ensure you have enough content to post and keep your audience updated about your work. It is also great for you, as it helps you get over the mental limits that fear of judgment places on you and the value of your work. But if you create in high volume randomly and post so much, you are spamming your audience, right?
Yes! Online, if you post so much and you post the same kind of content, social media platforms such as Instagram will mark your profile as spam and will make the algorithms shadowban you.
So what is the right consistency?
Posting on a consistent schedule doesn’t mean every day! It only means that you do not ghost your followers for weeks, only to show up with one post and disappear again.
